A couple of months back the 2008 Undergraduate Business Students Conference on Corporate Social Responsibility is jointly organised by Sunway University College, the Sunway Group, CPA Australia and KPMG.
This was reported on the CSR Malaysia’s website over here. (on 28/08/08)
Firstly, hats off to the Sunway group and its participating partners. I think for far too long in Malaysia, our emphasis of education for our business students have always been making the big $$$. As quoted from the CSR Malaysia article, Dr. Foo Yin Fah, Head of the Australian University Programme at Sunway University College specifically mentioned that:-
“Through this conference, we hope to infuse the CSR mindset amongst undergraduate students by profiling organisations that do not only practice profit maximization, but also behave responsibly towards their community at large,”
In order for Malaysia to lead the way in CSR in the SEA region, it is very important that Malaysia is able to educate it’s future business leaders on the importance of CSR and in the 3 different aspects of triple bottom line (Financial, Social and Enviromental). Old minds maybe hard to mould but it is the youth who are more receptive and are the ones to determine Malaysia’s future success.
Will any other university step up and follow Sunway’s lead??
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CSR Bangers 